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Digital Strategy
Positioning, audience, channel architecture and clear roadmaps designed around real business goals.
Digital Marketing · Creative Direction · Growth
I build brands that get noticed — and systems that make them grow.
I’m Ozan Karacı. I’ve been working across digital media, marketing and creative projects since 2010 — turning strategy into work people actually notice.
Ozan Karacı
01Strategy first.
02Make it memorable.
2010Working in digital since
4Countries with project experience
5Independent & published books
∞Curiosity for what’s next
SCORP•BRANDFACE•ZOOM•PUBINNO•TEASHOP•NERDE.CO•TABBY DIGITAL•
SCORP•BRANDFACE•ZOOM•PUBINNO•TEASHOP•NERDE.CO•TABBY DIGITAL•
01
Strategy first.
About
Strategy first.
Creativity that earns attention.
Since 2010, I’ve been working in digital media. From freelance social media work to agency teams, international projects and building my own company, my path has always lived at the intersection of strategy, creativity and growth.
Since 2013, I’ve worked with brands including Scorp, Brandface, Zoom, Pubinno, Teashop and Nerde.co. In 2018 I entered agency partnership, in 2019 continued under Agency UMB, and in 2020 founded my own company.
Today, I continue creating and leading work through Tabby Digital while staying close to the things I’ve always enjoyed: ideas, content, writing, podcasts and building something from nothing.
Visit Tabby Digital↗
02
Expertise
From “what should we do?”
to “here’s what worked.”
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Performance & Growth
Acquisition, conversion thinking, measurement and iterative growth systems focused on measurable progress.
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Social & Content
Platform-native ideas, editorial systems and content that connects brand voice with audience behavior.
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Creative Direction
Turning strategy into a clear visual and verbal world across campaigns, digital products and brand touchpoints.
03
Journey
A career built by doing,
testing and building again.
2010
Started in digital media
The beginning of an ongoing relationship with digital culture, content and online communities.
2013
Brand & freelance years
Worked across different brands and social channels, including Scorp, Brandface, Zoom, Pubinno, Teashop and Nerde.co.
2018
Agency partnership
Established an agency partnership with NoktaKreatif and moved deeper into integrated client work.
2019
Agency UMB
Following a merger, continued the journey under Agency UMB as a Digital Marketing Specialist.
2020
Founded my company
Built projects across Türkiye, South Korea, the United States and Germany.
2022 →
Tabby Digital & what’s next
Co-founded Tabby Digital and continue building strategy, creative and growth work with a multidisciplinary team.
04
Books & writing
Marketing by day.
Words after hours.
Have a brand, product or idea worth growing?
Let’s make something people remember.
For collaborations, consulting and new projects, the easiest way to reach me is LinkedIn.
OK